About IEG
IEG leads the way in sponsorship intelligence. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.
We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients rise above their competitors, meaningfully engage audiences and achieve lasting impact.
IEG evolves new and better ways for companies and brands to partner with organizations and events throughout sports, arts, entertainment, associations and causes—for mutual benefit.
Our expertise extends beyond sponsorship to partnerships of every type: branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, strategic philanthropy, online and new media programs, as well as experiential, affinity and social marketing.
No company is as influential as IEG in establishing the sponsorship industry as an essential part of business. Shaping and defining sponsorship over three decades, we have gained an unparalleled and objective understanding of how and why the industry works. Every client we partner with enriches their industry know-how through our leadership and talent.
IEG Consulting’s custom growth strategies and blueprints designed for sponsors and properties have generated hundreds of millions of dollars for our clients.
IEG Valuation Service created the internationally accepted standard for determining the fair market value of sponsorship and partnerships. Thousands of clients rely on our independent assessments to negotiate deals of every type and size.
IEG produces the world’s largest, oldest and most acclaimed Sponsorship Conference, which brings 1,500 marketers to Chicago every March to network and learn.
IEG publishes the industry-defining go-to information resource, IEG Sponsorship Report.
IEG trains tens of thousands of professionals worldwide through our online training webinars, custom training sessions and sponsor summits.
IEG issues books and other content rich with insights about sponsorship.
Leadership Team > Work for IEG > Press Room > IEG in the News >
Our Group
IEG was acquired by WPP Group plc’s media investment management operation, GroupM, in 2006, connecting us to specialty sister communications companies in media, digital and activation.
WPP is one of the world's leading communications services groups; its companies work with 336 of the Fortune Global 500; 29 of the Dow Jones 30; 60 of the NASDAQ 100; and 32 of the Fortune e-50.
WPP companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, Mindshare, MediaCom, MEC, Millward Brown, TNS, Wunderman, Hill & Knowlton, Burson-Marsteller, and Landor, among others. For more information visit WPP.com