IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.
We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients redefine what’s possible, exceed expectations and achieve lasting impact.
IEG evolves new and better ways for companies and brands to partner with organizations and events throughout sports, arts, entertainment, associations and causes—for mutual benefit.
Our expertise extends beyond sponsorship to partnerships of every type: branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, strategic philanthropy, online and new media programs, as well as experiential, affinity and social marketing.
No company is as influential as IEG in establishing the sponsorship industry as an essential part of business. Shaping and defining sponsorship over three decades, we have gained an unparalleled and objective understanding of how and why the industry works. Every client we partner with enriches their industry know-how through our leadership and talent.
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Each of our leaders demonstrates the committed, independent, insightful, creative and nimble qualities you will find in every IEG team member. Click on the photos below to learn more about each one.
Getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table. Get to know our team through a series of video interviews about each member’s passion.
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See How We Help
Grupo Modelo – Corona
See how we helped Grupo Modelo, the brewer of Corona, tap into the true value of its sponsorship portfolio. Read >
Grand Ole Opry
See how we helped the Grand Ole Opry transition from a radio ad buy to an eight-figure sponsorship powerhouse integrating live events, broadcast rights, licensing and promotions. Read >
More client results
IEG was acquired by WPP Group plc’s media investment management operation, GroupM, in 2006, connecting us to specialty sister communications companies in media, digital and activation.
WPP is one of the world's leading communications services groups; its companies work with 336 of the Fortune Global 500; 29 of the Dow Jones 30; 60 of the NASDAQ 100; and 32 of the Fortune e-50.
WPP companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, Mindshare, MediaCom, MEC, Millward Brown, TNS, Wunderman, Hill & Knowlton, Burson-Marsteller, and Landor, among others. For more information visit WPP.com