IEG leads the way in sponsorship solutions. With more than 30 years’ experience providing independent insights, evaluation and guidance, our consultants and analysts bring unparalleled perspective and proven methodology to every challenge.
We partner with top brands and properties to create fresh strategies, evaluate opportunities and maximize results. Our clients redefine what’s possible, exceed expectations and achieve lasting impact.
IEG evolves new and better ways for companies and brands to partner with organizations and events throughout sports, arts, entertainment, associations and causes—for mutual benefit.
Our expertise extends beyond sponsorship to partnerships of every type: branded entertainment, strategic alliances, promotional partnerships, cobranding initiatives, strategic philanthropy, online and new media programs, as well as experiential, affinity and social marketing.
No company is as influential as IEG in establishing the sponsorship industry as an essential part of business. Shaping and defining sponsorship over three decades, we have gained an unparalleled and objective understanding of how and why the industry works. Every client we partner with enriches their industry know-how through our leadership and talent.
Work for IEG > Press Room > IEG in the News >
Each of our leaders demonstrates the committed, independent, insightful, creative and nimble qualities you will find in every IEG team member. Click on the photos below to learn more about each one.
Getting sponsorship right requires the expertise, knowledge and fresh thinking that only IEG brings to the table. Get to know our team through a series of video interviews about each member’s passion.
Learn More >
See How We Help
Wasserman Media Group
See how we’re helping the new Jets and Giants Stadium score a touchdown with its naming rights. Read >
See how we helped the Aircraft Owner and Pilots Association identify an overlooked, yet very valuable and saleable asset. IEG’s counsel ultimately helped AOPA to secure two top-tier sponsors and engage several additional potential partners. Read >
More client results
IEG was acquired by WPP Group plc’s media investment management operation, GroupM, in 2006, connecting us to specialty sister communications companies in media, digital and activation.
WPP is one of the world's leading communications services groups; its companies work with 336 of the Fortune Global 500; 29 of the Dow Jones 30; 60 of the NASDAQ 100; and 32 of the Fortune e-50.
WPP companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, Mindshare, MediaCom, MEC, Millward Brown, TNS, Wunderman, Hill & Knowlton, Burson-Marsteller, and Landor, among others. For more information visit WPP.com