IEG has evolved. We are now part of ESP Properties, a WPP company.
ESP Properties is a new type of agency dedicated to helping properties unlock more value from their audiences and brand partnerships.
IEG’s consulting, valuation, research and packaging strategy work forms the backbone of ESP Properties’ consulting proposition and comes under the ESP Properties name. ESP Properties also offers rightsholders expanded services that help them take advantage of changes in the marketing and media landscape.
The IEG name continues as ESP Properties’ thought-leadership brand. Building on its more than 30-year heritage, IEG remains the source for insights, trends, training and events via sponsorship.com, the annual conference, online publications, trend reports, surveys and webinars.
The ESP Properties Story
ESP Properties is built to help the next generation of rightsholders take advantage of digital and data-driven changes in the media landscape.
What are these changes?
There are now more ways for rightsholders to reach and grow their audiences directly.
Fans can demand content from their favorite teams, leagues and events, often without interruptions from traditional advertising.
With the right commercial strategy, this offers rightsholders the opportunity to better understand their audiences, develop more relevant ways to engage with them, and provide potential brand partners more valuable ways to connect with their communities of fans.
And that’s where we come in.
We are part of WPP, the world’s leading communications services company, working with 350 of the Fortune 500 brands.
Through our enduring relationships with brands and award-winning creative services, nobody is better placed to both create the most relevant ways to speak to fans and understand the world’s most active brand partners.
In creating ESP Properties, we took the best of WPP’s commercial and creative advisory services to build a company dedicated to rightsholders.
To build the right team, we merged some of our existing businesses and brought on new specialists.
We started with our existing experts in sponsorship consulting, IEG, who have shaped the sponsorship industry for more than 30 years through globally respected methods for valuing, packaging and increasing return from partnership opportunities.
Then we added data-driven sports agency, Two Circles, experts in digital, data and content development to ensure that audience insight and evidence is at the heart of all we do. This brings together everything rightsholders need to engage their audience directly, providing more ways for brand partners to reach their communities of fans and growing the potential value of their commercial opportunities.
We also built a global sales team, with the connections and understanding of brand partners and their business objectives to create enduring partnerships.
We are a business of over one hundred specialists across eight locations around the world, led by an experienced management team with both proven track records and decades of industry experience and contacts to meet the new needs of rightsholders.
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