Golf organizer uses new event formats, digital content and strategic partnerships to broaden fanbase and deepen engagement
Candy brand expands aquarium program from seven to 14 markets following positive results from 2017 rollout
Lessons learned from Bose’s social-first activation strategy
Nick Kelly, head of U.S. sports marketing, shares the thinking behind A-B’s new sponsorship strategy at IEG 2018
Beverage giant shakes up sports and entertainment industry with pay-for-performance strategy
College sports giant finds success leveraging fan data to drive ticket sales
Media company doubles down on experiential marketing to diversify revenue base and maintain brand relevance
Pro golf tour leverages new partnership with Umbel to increase fan engagement and drive sponsor value
The world’s largest cruise line doubles down on sponsorship to draw new customers, enhance the guest experience and drive loyalty
Pay TV giant partners with U.S. Olympic Committee, U.S. Ski & Snowboard and 13 Team USA athletes to enhance the TV watching experience