Music Tours Stories

Activation

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

How The Forecastle Music Festival Leverages Local Customs To Enhance The Fan Experience

Music festival works with sponsors to promote products and activities endemic to the Bluegrass State

Selling

Pitch Perfect: Pitchfork Secures New Deals

Pitch Perfect: Pitchfork Secures New Deals

Chicago music festival signs new deals with Jim Beam, Beats Music, Chipotle and other companies

Retail

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Hear Me Roar: Staples Sponsors Katy Perry Prismatic World Tour

Office supply retailer leverages A-list celebrity to drive store traffic during the back-to-school shopping season

New Sponsor

High Brew Coffee Brews Up New Sponsorships

High Brew Coffee Brews Up New Sponsorships

Upstart ready-to-drink beverage sponsors music festivals, food fests and other events to sample product and build buzz

Sponsor Profile

Inside Sony’s Experiential Marketing Strategy

Inside Sony’s Experiential Marketing Strategy

Consumer electronics giant rotates sponsorship portfolio each year to support priority products

Music Tours

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Vans Warped Tour Celebrates 20th Anniversary With New Sponsors

Teen-centric music tour fills presenting sponsor void with three-year partnership with Journeys

Activation

Heineken USA Builds Equity In Heineken House

Heineken USA Builds Equity In Heineken House

Dutch brewer to take experiential marketing program to at least six events in 2014, up from three last year

Digital Content

Inside The Deal: Ford and Live Nation

Inside The Deal: Ford and Live Nation

Ford and Live Nation executives discuss the Fiesta Movement and Rider Challenge online reality show at IEG 2014

New Sponsor

How Brabble Is Using Sponsorship To Support Smartphone App

How Brabble Is Using Sponsorship To Support Smartphone App

Smartphone app partners with rock music festivals, EDM conferences and other events to gain critical mass and draw advertiser interest

Fairs And Festivals

Sponsorship Profile: The Governors Ball Music Festival

Sponsorship Profile: The Governors Ball Music Festival

NYC music fest takes sponsorship sales in house while doubling down on media partnerships and content deals

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