Music Tours Stories

Sponsor Profile

How Luden’s Is Using Music As A Brand Refresh  

How Luden’s Is Using Music As A Brand Refresh  

Throat lozenge sponsors Fun Fun Fun, Boston Calling and other fests to reach a new generation of consumers

Digital Content

U.S. Army Teams With Live Nation On Digital Content Series

U.S. Army Teams With Live Nation On Digital Content Series

Army embeds two soldiers in OneRepublic tour to highlight STEM-based careers in the armed forces

Category Update

Ride Share Companies Push The Sponsorship Accelerator

Ride Share Companies Push The Sponsorship Accelerator

Ride share companies double down on sports and entertainment to support “hyper-local” marketing strategies

Sponsor Profile

MiO Uses Music To Enhance Marketing Campaign

MiO Uses Music To Enhance Marketing Campaign

Water enhancer sponsors Voodoo Experience and other music festivals to engage millennials and stimulate sales

Activation

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft Drink Brands Use Sponsorship to Create Shared Value

Soft drink marketers maximize value by connecting properties and consumers in nontraditional ways

Sponsor Profile

Mamma Chia Uses Sponsorship To Build Brand Love

Mamma Chia Uses Sponsorship To Build Brand Love

Organic food and beverage maker sponsors Vans Warped Tour to build brand preference among young adult consumers

Sponsor Profile

Inside Budweiser’s Global Music Strategy

Inside Budweiser’s Global Music Strategy

Beverage giant expands music platform with new events, digital content and advertising campaigns

New Sponsor

U.S. Postal Service Partners With Outside Lands To Promote Janis Joplin Stamp

U.S. Postal Service Partners With Outside Lands To Promote Janis Joplin Stamp

USPS uses San Francisco music fest to unveil new Music Icons stamp

Telecommunications

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

AT&T Calls Up New Deals To Reintroduce Cricket Wireless

Telco uses action sports and media tie-ins to hop over the competition in the white-hot prepaid wireless services category

Beverages

What Does A Woodchuck Do? Sign New Sponsorships

What Does A Woodchuck Do? Sign New Sponsorships

Sponsorship activity in the cider category heats up as dollar sales post 95 percent year-over-year gain

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