Music Tours Stories

Retail

Slurpee Turns Up the Sponsorship Volume

Slurpee Turns Up the Sponsorship Volume

7-Eleven partners with six music festivals to drive Slurpee sales and promote 7Rewards loyalty program

Retail

Belk Rings Up New Sponsorships To Promote Southern Roots

Belk Rings Up New Sponsorships To Promote Southern Roots

Department store chain expands presence at music festivals and college athletics to engage consumers where they play

Category Update

Wine Makers Uncork New Sponsorships

Wine Makers Uncork New Sponsorships

E. & J. Gallo, Jamieson Ranch and others sign new deals to build their brands, promote new products and engage millennials

Sponsor Profile

Firestone Gains Traction At Country Music Festivals

Firestone Gains Traction At Country Music Festivals

Firestone adds Stagecoach, Kicker Country Stampede and three other fests to Destination Country music campaign

Strategy

How Kohler Is Using Sponsorship To Gain Social Currency

How Kohler Is Using Sponsorship To Gain Social Currency

Kitchen and bath products manufacturer partners with Bonnaroo music festival as part of a new push to reach consumers in unexpected places

Sponsor Profile

MiO Turns On The Sponsorship Spigot

MiO Turns On The Sponsorship Spigot

Liquid water enhancer expands music program with new ties to Coachella, Sasquatch! and three other music festivals

Beverage

Inside Heineken’s “Dance More, Drink Slow” Campaign

Inside Heineken’s “Dance More, Drink Slow” Campaign

Beverage giant uses responsible drinking as the hook to enter the EDM waters

Beverages

More On Tap: Pabst To Expand Project Pabst

More On Tap: Pabst To Expand Project Pabst

Pabst Brewing Co. to expand Portland music festival into a national marketing platform after seeing success with inaugural event

Consumer Electronics

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Klipsch Cranks Up The Sponsorship Volume With Rock Hall Of Fame

Audio products company aligns with Rock And Roll Hall Of Fame to promote its rock and roll authenticity on the global stage

Research

2014 Recap: Sponsorship Spending By Property Type

2014 Recap: Sponsorship Spending By Property Type

Music properties generate $1.34 billion in revenue in 2014, outpacing every other property segment in terms of total sponsorship earnings

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