Music Tours Stories

Sponsor Profile

How Red Vines Is Using Sponsorship To Promote Local Roots

How Red Vines Is Using Sponsorship To Promote Local Roots

Licorice brand sponsors Stagecoach music festival and other properties to support its nearly 100-year-old involvement in the entertainment industry

Strategy

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Inside Out: How Intel Is Using Sponsorship To Support Brand Transformation

Technology giant sponsors Red Bull Media House, NBA All-Star and other properties to demonstrate how its products enhance the viewing experience

New Sponsor

Funyuns Partners With Voodoo Experience Music Festival

Funyuns Partners With Voodoo Experience Music Festival

Onion-flavored snack partners with New Orleans music fest to drive preference among young Millennials

Restaurant

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

Boston Calling: Wagamama Uses Sponsorship To Build U.S. Presence

British restaurant chain sponsors Boston music festival to engage college students and young professionals

Sponsor Profile

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Let’s Go Places: Toyota Adds Marathon Series And Music Festivals To Sponsorship Portfolio

Auto giant adds Rock ‘n’ Roll Marathon Series and Nocturnal Wonderland music festival to growing portfolio

Music Tours

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Sponsorship Spending On Music To Total $1.4 Billion In 2015

Non-alcoholic beverages replace beer as the most active category, while Anheuser-Busch replaces Coke as the most active sponsor

Sponsor Profile

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Inside Stubhub’s Multi-Platform Sponsorship Strategy

Ticket reseller expands portfolio with new deals with music festivals and potential ties to theatrical productions 

Sponsor Profile

How Quicken Loans Is Using Sponsorship To Connect With Consumers

How Quicken Loans Is Using Sponsorship To Connect With Consumers

Online mortgage lender adds music to sponsorship portfolio; gears up new activation at Quicken Loans National

Beverage

Perrier Says Oui To Music 

Perrier Says Oui To Music 

French sparkling water brand expands presence on the U.S. music festival scene, with a growing focus on social media activation

Sponsor Profile

Inside Comcast’s Sponsorship Strategy

Inside Comcast’s Sponsorship Strategy

Cable TV giant expands presence on the sports and entertainment scene to enhance the at-home TV viewing experience

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