Music Tours Stories

Category Update

Category Update: Smoking Prevention Programs

Category Update: Smoking Prevention Programs

With British American Tobacco’s $49 billion takeover of Reynolds American Inc. as a backdrop, IEG SR looks at sponsorship activity on behalf of smoking prevention campaigns

Category Update

New Year’s Resolution: Selling The Fitness Category

New Year’s Resolution: Selling The Fitness Category

Health clubs bulk up on sponsorship, with Orangetheory Fitness leading the charge

Activation

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

The Ins And Outs Of Using Instagram As A Sponsorship Activation Platform

Instagram Stories opens the door for properties and sponsors to share content in unique and creative ways

Sponsor Profile

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

One-On-One: Marc Ecko, Founder And Chief Branding Officer, Complex Media

Fashion designer/media entrepreneur discusses the thinking behind next month’s inaugural ComplexCon pop culture confab

Emerging Category

The Kind Puts Out A Call For Sponsorship

The Kind Puts Out A Call For Sponsorship

Digital publisher sponsors Life is Beautiful music festival to mainstream cannabis culture

Sponsor Profile

Event Recap: Pabst Brewing Co. and Project Pabst

Event Recap: Pabst Brewing Co. and Project Pabst

Matt Slessler, PBR national brand ambassador, discusses the expanded Project Pabst music festival and the pros and cons of event ownership

Emerging Category

Dating Apps Find A Match With Sponsorship

Dating Apps Find A Match With Sponsorship

Dating apps increase use of sponsorship to connect with consumers around running, music and other shared interests

Results

Funyuns Sees Success With Voodoo Music Festival

Funyuns Sees Success With Voodoo Music Festival

Snack food brand drives more than 33 million impressions; gears up “Exhaleorometer” activation program in year two

New Sponsor

Dove Chocolate Launches New Sponsorship Push

Dove Chocolate Launches New Sponsorship Push

Chocolate brand sponsors film festivals, music fests and other events to encourage consumers to pursue life’s everyday pleasures

Music Tours

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Sponsorship Spending On Music To Total $1.47 Billion In 2016

Anheuser-Busch remains the undisputed leader in live music, although new spending by Diageo helps close the ranks

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