Music Tours Stories

Emerging Category

Car Share Companies Share The Sponsorship Love

Car Share Companies Share The Sponsorship Love

Automakers, auto rental companies and others step up sponsorship to stake their claim in the car share industry

Sponsor Profile

Maui Jim Sets Its Sights On Sponsorship

Maui Jim Sets Its Sights On Sponsorship

Sunglass marketer expands sponsorship portfolio with new deals with Country Jam and We Fest music festivals

Music Tours

One-On-One: Steve Pamon, Parkwood Entertainment

One-On-One: Steve Pamon, Parkwood Entertainment

Music exec discusses the organic growth of Beyoncé’s fan base, adding value to the concert experience, and more

Automotive

In It For The Long Haul: Toyota Extends AEG Partnership

In It For The Long Haul: Toyota Extends AEG Partnership

Automaker renews Staples Center, LA Kings and other high-profile properties in Southern California; expands music festival portfolio on behalf of new C-HR crossover

Sponsor Profile

How O2 Is Using Sponsorship To Prevent Customer Churn

How O2 Is Using Sponsorship To Prevent Customer Churn

Wireless services provider doubles down on customer perks as part of 10-year extension of London’s O2 Arena

Category Update

Tourism Marketers Drive New Sponsorships

Tourism Marketers Drive New Sponsorships

Tourism offices expand sponsorship portfolios to engage out-of-market visitors

Sponsor Profile

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

How Malibu Rum Is Using Music Festivals To Support Its Brand Ethos

Caribbean rum adds Neon Desert and LouFest to music festival portfolio; compliments national sweeps with local ticket promotions

Telecommunications

How AT&T Is Using Sponsorship To Reward Customers

How AT&T Is Using Sponsorship To Reward Customers

Telecommunications giant leverages Live Nation partnership to reward customers with presale ticket offers

Emerging Category

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

U.S. Customs And Border Protection Enlists Sponsorship To Boost Recruitment

Law enforcement agency uses endurance sports, country music and college athletics to meet its recruitment goals

New Sponsor

ZTrip Calls Up New Sponsorships

ZTrip Calls Up New Sponsorships

On-demand car service explores deals with three NFL teams following partnership with Kansas City Chiefs

Displaying results 11-20 (of 239)
 <  1 2 3 4 5 6 7 8 9 10  >