Music Tours Stories

Activation

Six Flags Helps Rayovac Charge Up Sponsorship

Six Flags Helps Rayovac Charge Up Sponsorship

Theme park operator positions itself as a promotions agency by helping Rayovac activate North Coast Music Festival

Category Update

Ride Sharing Apps Call Up New Sponsorships

Ride Sharing Apps Call Up New Sponsorships

Taxi Magic, Sidecar and others sign new deals with music festivals, culinary events and other types of properties

Sponsor Profile

Vimeo Uses Sponsorship To Bring Content To The Masses

Vimeo Uses Sponsorship To Bring Content To The Masses

Video sharing service uses sponsorship to showcase content offerings; additional deals beyond music fests may be in the works

One on One

Inside Tito’s Handmade Vodka’s Sponsorship Strategy

Inside Tito’s Handmade Vodka’s Sponsorship Strategy

Nicole Portwood, brand manager, discusses how Tito’s uses music festivals to engage consumers and support brand DNA

Strategy

Ray-Ban Uses Music To Inspire Creativity

Ray-Ban Uses Music To Inspire Creativity

Eyewear brand partners with Celebrate Brooklyn!, Pitchfork and other music events to support global marketing campaign

Adding Value

Inside AEG’s Sales Approach To AXS TV

Inside AEG’s Sales Approach To AXS TV

Sports and entertainment giant helps extend sponsor reach by positioning cable TV network as an activation platform

Sponsor Profile

Clorox Places More Focus On Content Creation

Clorox Places More Focus On Content Creation

CPG company joins Red Bull, Pepsi and other marketers engaging consumers through curated and created content

Emerging Category

Streaming Audio Services Tune In Sponsorship

Streaming Audio Services Tune In Sponsorship

TuneIn, Spotify, Rdio and others turn up the sponsorship volume to gain a point of differentiation in the hyper-competitive online music category

One-on-one

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Touching Base With Ginger Kasanic, Experiential Marketing Manager, Ford Division

Automaker generates a 15 percent year-over-year increase in sweepstakes entries as a result of a new Bonnaroo activation program

Results

A Sweet Song: Barcel USA Expands Six Flags Partnership

A Sweet Song: Barcel USA Expands Six Flags Partnership

Snack food maker adds new programming to support Barcel Mexico’s involvement in electronic dance music

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