Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


NBA 2K League Announces Landmark Partnerships With Dell And Intel
NEW YORK – The NBA 2K League today announced comprehensive partnerships with Dell and Intel, as the league reveals that it will be played on PC. More


Nutri Chomps Teams Up With Briscoe For 2018 Kicking Off At Texas
CONCORD, N.C. – Nutri Chomps has partnered with Roush Fenway Racing and Chase Briscoe for six NASCAR Xfinity Series events in 2018. More


SunnyD(ays) are Here Again! SunnyD Returns to the Track at Texas
CONCORD, N.C. – Iconic brand and thirst quenching favorite SunnyD will make its 2018 debut this weekend as the primary partner on Ricky Stenhouse Jr.’s No. 17 Ford Fusion for the NASCAR Cup Series race at Texas Motor Speedway. More


UBS Becomes Partner Of LA Kings
LOS ANGELES – The LA Kings today launched a new partnership with UBS, establishing the world's largest wealth manager as an official partner of the NHL franchise. More


Ctrip Named Silkroad’s Official Sponsor and Exclusive Travel Services Provider
SHANGHAI, China – A new partnership recently announced between Ctrip, the largest online travel agent in Asia and the second largest in the world, and Silkroad, the global collective of artists and educators founded by cellist Yo-Yo Ma, will support music and learning programs in communities around the world. More


Motul Joins Sponsorship Family At Toyota Grand Prix Of Long Beach
LONG BEACH, Calif. – Motul, the world-class engine lubricant company, has joined the Toyota Grand Prix of Long Beach sponsorship family as the event’s Official Motor Oil, Grand Prix Association of Long Beach officials announced today. More


In For The Long Haul – ANA’s Inspiring Journey With The LPGA Set To Continue
RANCHO MIRAGE, Calif. – All Nippon Airways, Japan’s largest 5-star airline, has confirmed its intention to continue the current title sponsorship of the LPGA’s first major of the season, the ANA Inspiration, for a further 3 years. More


Goal! Kona Brewing Company Signs Multi-Year Partnership With LA Galaxy As The Official Craft Beer Sponsor
KAILUA-KONA, Hawaii – Today, Kona Brewing Company announced it has entered into a multi-year partnership as the official craft beer of the LA Galaxy. More


JEGS Automotive To Sponsor Dover International Speedway’s NASCAR Camping World Truck Series Race On Friday, May 4
DOVER, Del. – Dover International Speedway officials announced today that JEGS Automotive Inc., an e-commerce world leader in high performance automotive parts, will become the entitlement partner for the NASCAR Camping World Truck Series race on Friday, May 4. More


Hankook Tire Rolls into Opening Day with New MLB Partnership
NASHVILLE, Tenn. – Premium tire maker Hankook Tire and Major League Baseball (MLB) today announced a new multi-year sponsorship that names Hankook Tire the Official Tire of MLB in the United States and Korea. More

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