Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Atlanta Hawks And Crown Royal Team Up For ‘Crowning Courage’ Event To Provide Military Members A Premium Experience At Philips Arena On Sunday, Mar. 4
For a second consecutive season, the Atlanta Hawks Basketball Club and Crown Royal are teaming up to honor active and retired military personnel. More


Cologuard becomes first Official Colon Cancer Screening Sponsor of PGA TOUR, PGA TOUR Champions
TUCSON, Arizona – The PGA TOUR has announced that Cologuard, a noninvasive at-home colon cancer screening test manufactured by Exact Sciences, has signed a three-year marketing agreement to become the Official Colon Cancer Screening Sponsor of the PGA TOUR and PGA TOUR Champions. More


ITU Renews Global Partnership with NTT for Three More Years
ITU is pleased to announce it has renewed the contract with the NTT Group to become a global partner of both ITU and the ITU World Triathlon Series from 2018 until 2020. More


Humana Named Title Sponsor and a Series-Wide Partner of 2018 Rock ‘n’ Roll Marathon Series
TAMPA, Fla. – The Rock ‘n’ Roll Marathon Series­ has announced Humana Inc., a leading health and well-being company, as a title sponsor of six Rock ‘n’ Roll Marathon Series events and as a series-wide partner for 2018. More


NFL Names Pizza Hut As Its New Official Pizza Sponsor
The NFL announced Wednesday it has reached a multiyear agreement with Pizza Hut for it to become the league's official pizza sponsor. More


CELSIUS Brand Fitness Drink Announces 2018 Presenting Sponsorship Of Tough Mudder's North America Challenge Series
BOCA RATON, Fla. – Celsius Holdings, Inc., makers of the leading global fitness drink, CELSIUS, today announced its signing as Presenting Sponsor of the 2018 Tough Mudder North America Challenge event series which includes Tough Mudder Half, Tough Mudder Full and the newly launched Tough Mudder 5K. More


Yokohama Tire Named Sponsor and Exclusive Tire Provider for New Porsche Pikes Peak Class
SANTA ANA, Calif. – Yokohama Tire Corporation is about to “Race to the Clouds.” The tire maker is teaming up with Porsche Motorsport North America, Porsche Cars North America and the Pikes Peak International Hill Climb Organization for a new class in the world-famous Broadmoor Pikes Peak International Hill Climb. More


Yokohama Tire Named Title Sponsor of the Manhattan Kickoff Classic
SANTA ANA, Calif. – Yokohama Tire’s youth soccer program has expanded again. The tire maker announced that it’s now the title sponsorship of the Manhattan Kickoff Classic Driven by Yokohama. More


Enterprise Rent-A-Car Renews UEFA Europa League Partnership
UEFA today announced that Enterprise Rent-A-Car has signed a new three-year agreement to continue as an Official Partner of the UEFA Europa League. More


Byline Bank Named Title Sponsor of Chicago Spring Half Marathon
CHICAGO — The Chicago Spring Half Marathon & 10K, produced by Life Time Healthy Way of Life, is welcoming premium, local financial brand, Byline Bank, to its ranks as title sponsor. More

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