Sponsorship News

Fresh information is crucial to your decision-making and priority setting. Count on us for the latest industry news to stay current on brands and rightsholders—their new partnerships, platforms, activations, renewals and more.

In addition to keeping you updated with breaking news, our cumulative news database gives you a searchable resource of sponsorship activity for quick research into brands or properties.


Click n’ Close Back as Primary Sponsor for No. 43 at Phoenix
WELCOME, N.C. – Click n’ Close, the Official Mortgage Provider of NASCAR and Richard Petty Motorsports (RPM), will once again be the primary sponsor of the No. 43 Chevrolet Camaro ZL1 driven by Darrell “Bubba” Wallace Jr. Click n’ Close returns to the team for this Sunday’s TicketGuardian 500 at the ISM Raceway in Phoenix, Ariz. More


Dallas Mavericks and 5miles Announce Multi-Year Partnership, Including Logo Patch, to Connect Fans Through Technology
DALLAS – The Dallas Mavericks and Dallas-based 5miles have teamed up for a new co-branded and community partnership, which includes a jersey patch and multiple in-game activations as part of a three-year deal. More


Toyota Named Title Partner of 9th Annual Rock ‘n’ Roll Dallas Half Marathon
DALLAS – The Rock ‘n’ Roll Marathon Series has announced Toyota as the title partner of the 2018 Rock ‘n’ Roll Dallas Half Marathon. More


Universal Technical Institute Named Official Sponsor of Sonoma Raceway Drags and Drift Program
SONOMA, Calif. – Sonoma Raceway has signed a two-year contract with the Universal Technical Institute (UTI) to be the official and exclusive sponsor of the raceway’s popular Sonoma Drags and Drift program. More


Bumble and the L.A. Clippers Announce Global Partnership Based on Shared Principles of Gender Equality and Debut ‘Empowerment Badge’
LOS ANGELES — Bumble and the L.A. Clippers today announced a multi-year global partnership, bringing together two organizations with strong female leadership who support and invest in promoting gender equality. More


City and Barclays Begin US Partnership
Manchester City have announced a new regional partnership with Barclays, who become the Club’s Official Banking and Credit Card Tour Partner. More


Umbel Joins LPGA Family as Official Marketing Partner
DAYTONA BEACH, Fla. – The Ladies Professional Golf Association (LPGA) announced today that Umbel, an innovative company that specializes in highly targeted marketing campaigns and fan engagement, has been named an Official Marketing Partner. More


MEDIHEAL Brings LPGA Tour Back to San Francisco for 2018 LPGA MEDIHEAL Championship
DALY CITY, Calif. – Event officials announced today that MEDIHEAL, a Korean based cosmetics company, will sponsor the LPGA MEDIHEAL Championship at Lake Merced Golf Club in Daly City, CA this April 23-29, 2018. More


WWE And SNICKERS Expand WrestleMania Partnership
HACKETTSTOWN, N.J.and STAMFORD, Conn. – For the third consecutive year, SNICKERS Brand will serve as the exclusive presenting partner of WrestleMania 34, one of the biggest sports and entertainment events in the world. More


ASICS to become Global Partner of ITU
ITU is pleased to announce that it has concluded a multiple year global agreement with ASICS for them to become a Global Development Partner of ITU. More

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