If golf’s return to the Olympics after more than a century wasn’t enough, golf properties have even more to cheer about: a solid boost in sponsorship spending.

Worldwide spending on golf is expected to total $1.82 billion in 2016, up 5.1 percent from 2015, according to IEG research.

The increase exceeds the projected 4.6 percent increase in global sports spending and 4.7 percent increase in overall sponsorship spending.

Alcoholic beverages is the most active category sponsoring golf. Alcoholic beverage companies are five times more likely to sponsor the sport than the average of all sponsors, according to IEG research.

Banks (3.0) and autos (2.8) are the second and third most active categories, respectively, with professional services, insurance and business technology tied in third (2.3) 

Anheuser-Busch InBev is the most active sponsor of golf. Thirty-five percent of properties with a sponsor in the malt beverage category report a partnership with the beverage giant.

MasterCard is the second most active sponsor (33 percent) with The Coca-Cola Co. in third (32 percent).

Worldwide Spending On Golf
Worldwide Spending On Golf
*Projection. Spending includes sponsorship of professional and amateur sanctioning bodies and tournaments, charity fundraisers, endorsement deals and corporate hospitality.

Most Active Categories Sponsoring Golf (North America)
Most Active Categories Sponsoring Golf (North America)
Alcoholic beverages are five times more likely to sponsor golf than the average of all sponsors.

Most Active Companies Sponsoring Golf (North America)
Most Active Companies Sponsoring Golf (North America)
Thirty-five percent of properties with a sponsor in the malt beverage category report a partnership with an Anheuser-Busch brand
.