Speakman Co. is using music festivals, nonprofits and other partnerships to help articulate its water conservation message.

The 147-year-old maker of shower heads and plumbing products celebrated World Water Day (March 22) with a pledge to help the U.S. save one billion gallons of water in 2016.

The company—perhaps best known for installations in high-end hotels—hopes to achieve that goal by encouraging consumers to change the way they shower, including use of the Speakman Reaction water-saving shower head.

Speakman, which launched the $25 shower head last year, says the product can reduce water waste by up to 20 percent per shower.

“We all know that water is one of our most precious resources. But we all love our showers too, don’t we? Speakman is committed to protecting both—water and a great shower,” said Kristin Barclay, Speakman vice president of product and marketing, in a statement.

The company has enlisted four partners to promote the campaign, three of which are located near its New Castle, Delaware headquarters:  The Firefly Music Festival, Dogfish Head Craft Brewery and the Nature Conservancy Delaware. Speakman also has partnered with the Surfrider Foundation.

Speakman is leveraging the ties to amplify its conservation message via a mix of digital and social media, cause marketing and product installations.

Speakman kicked off the Surfrider partnership with “Every Drop Counts,” a campaign that encourages consumers to skip a shower to save water. The company promotes the campaign with the “EveryDropCounts” hashtag.

Next month, Speakman will install 400 Reaction showerheads at the Firefly music festival, around which it will encourage consumers to limit their shower to the length of one song via the “OneSongLong” hashtag.

Later this summer, Speakman and Dogfish Brewery will ask consumers to “have a cold one” (#HaveAColdOne) by taking a cold shower to save energy. Speakman also will sponsor the brewery’s Dogfish Dash, a road race that benefits the Nature Conservancy.

In addition, Speakman will donate $1 to the Surfrider Foundation and the Nature Conservancy Delaware (up to $100,000) each time a “Make Your Shower Count” (#MakeYourShowerCount) video is shared on social media.

Speakman promotes the campaign, videos and other content on www.MakeYourShowerCount.com.

Speakman joins a growing list of bath product companies using sponsorship as a marketing platform. Kohler Co. this year renewed its sponsorship of the Bonnaroo Arts and Music Festival while Delta Faucet Co. last year sponsored the Warrior Dash obstacle course series.