While its sponsorship revenue may have slowed following a strong 2013 season, Major League Baseball is wrapping up 2014 on solid footing.

Spending on MLB and its 30 teams is expected to total $695 million in 2014, up 4.8 percent from the previous year, according to the latest IEG estimates.

While spending lags the 5.9 percent increase from 2012 to 2013—a year in which the league signed a three-year, reportedly $125 million deal with T-Mobile—the increase exceeds IEG’s projected 4.5 percent increase in overall sponsorship spending.

The league signed two new partners in 2014: Church & Dwight Co. (Arm & Hammer and OxiClean) and Target Corp.

Anheuser-Busch is the most active sponsor of Major League Baseball with 81 percent of properties reporting Budweiser as a sponsor. New Era is the second most active sponsor (74 percent) with State Farm a close third (71 percent).

The food and alcoholic beverage categories tie as the most active categories sponsoring Major League Baseball. Each category is four times more likely to sponsor baseball than the average of all sponsors.  

MLB League/Team Sponsorship Revenue
MLB League/Team Sponsorship Revenue

MLB Most Active Sponsors (League/Team)
MLB Most Active Sponsors (League/Team)
Eighty-one percent of properties with a sponsor in the malt beverage category report Anheuser-Busch as a sponsor.

MLB Most Active Categories (League/Team)
MLB Most Active Categories (League/Team)

Food and alcoholic beverage companies are four times more likely to sponsor MLB than the average of all sponsors.

MLB Team Sponsorship Revenue Rankings
MLB Team Sponsorship Revenue Rankings

2014 MLB Sponsors
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