Stay tuned for information about IEG2019

Jam-Packed Agenda

Get inside the minds of decision-makers from a broad spectrum of industries. Discover how to drive growth through content, channels and customer data. Get inspired by leaders who are creating better partnerships and better futures.

Download the agenda

Sunday, April 8

Registration11 am to 6:30 pm

Pick up your name badge and workbook, log in to the conference app, and get ready for unsurpassed networking and education.

Pre-Conference Workshop1 pm to 4 pm

$499; $299 for Go Deep attendees

Deep Dive: How You Can Offer the New Solutions Brand Partners Need

Led by senior executives and subject matter experts from ESP Properties

Identifying, securing and renewing sponsors is more challenging today than ever, with current and potential partners seeking new rights, benefits and marketing solutions. At the top of the list is data- and content-driven engagement with your audience. Understanding what sponsors require in this changed marketplace, and how your property—whether a sports, cause, cultural, entertainment or membership organization—can offer truly valuable ways to meet their objectives, will allow you to create enduring partners. Click here to see the agenda and register.

Head-Start Workshop4:15 pm to 5:30 pm

What You Need to Know: Trends, Issues and Answers from Sponsorship Decision-Makers

The session will begin with an up-to-speed briefing on issues, trends and the ever-changing landscape for partnerships, along with some practical advice for navigating IEG 2018’s jam-packed agenda. That will be followed by a discussion with three decision-makers about their brands’ approach to sponsorship, objectives, and challenges. A rare opportunity to put questions directly to and receive feedback from representatives of active and unique categories.

William Chipps, Senior Content Editor, ESP Properties
Scott Becher (Panelist), Vice President, Head of Partnerships, Carnival Cruise Line
Marques Jackson (Panelist), Senior Manager, Brand Experience, MillerCoors
Jake Lenz (Panelist), Marketing Specialist–Sponsorship, CIBC US

Welcome Reception5:30 pm to 7 pm

Catch up with old friends, introduce yourself to new colleagues, and make plans for the next three days.

Download the agenda. Schedule subject to change.