Sponsorship spending on music tours, festivals and venues is expected to total $1.54 billion in 2017, up 4.8 percent from 2016.The increase exceeds the projected 4.1 percent increase in overall 2017 North American sponsorship spending and 3.9 percent increase in entertainment spending, but lags the 5.6 percent increase in music spending in 2016.Anheuser-Busch InBev remains the undisputed leader in live music. Fifty-one percent of music festivals with a sponsor in the alcoholic beverage category ...