Despite its reputation as one of the world’s most traditional sports properties, Wimbledon has found success engaging consumers via social media while still maintaining its core values and traditions.In her presentation “How to Ace the Opportunities Presented by Social Media” at IEG 2017, Alexandra Willis, head of communications, content and digital with The All England Lawn Tennis Club, shared 12 tips on how rightsholders can take full advantage of the power of social and digi...