With sales in the category growing an anemic 1.51 percent, potato chip marketers are increasingly using sponsorship to gain a point of differentiation and offset competition from healthier snacking options.Recent deals include Lay’s and the Color Run 5K series, Kettle Brand and the Meadows Music & Arts Festival and Uncle Ray’s and Minor League Baseball.Below, five tips on selling the potato chip category:Provide platforms for retail promotions. Potato chip brands frequently use s...