Sponsorship spending on college athletics totaled $1.1 billion in the 2014/2015 season, a 5.9 percent increase over the previous year, according to IEG research.The increase significantly exceeds the projected 4.4 percent increase in 2015 sponsorship spending in the overall sports category, a factor largely driven by new and incremental activity around the College Football Playoff.With 14 schools, the Southeastern Conference captured the largest share of sponsorship revenue (27 percent) among th...