While Sonic gains on-site signage, media exposure and other benefits as part of its new partnership with the Professional Bull Riders, the ability to drive store traffic helped seal the deal.The nation’s largest drive-in restaurant chain will activate the sponsorship by showing videos of bull rides on menu board screens. Sonic will follow the videos with discount ticket offers for PBR Built Ford Tough Series events.“We are excited to partner with such a fun brand that is committed to...