Perhaps best known for its association with quirky terracotta figurines, chia is quickly making its way into the diets of health-conscious consumers.And the growing popularity of chia is fueling new sponsorship activity.Chia-based beverage, cereal and snack brands are signing new deals to build visibility and educate consumers about the health benefits of the flowering plant.Recent deals range from sports and music events to athlete endorsements. Demonstrating the product’s growing fondnes...