A new sales approach is paying off for Roush Fenway Racing.Moving beyond selling exposure on cars and an affiliation with drivers, the NASCAR team has taken a consultative approach to sponsorship by offering turnkey activation platforms that move the marketing needle.And the strategy is gaining traction: RFR last week announced a three-race deal with Pillow Pets, a marketer of plush toys. The company will title Trevor Bayne’s No. 6 car at the May 25th History 300 NASCAR Nationwide Series R...