The fallout in the music industry is creating some unusual alliances.In January, Wind-Up Records sponsored Madison Square Garden college athletics to promote Evanesence, The Darkness and other rock acts. The following month, Roadrunner Records announced a partnership with Six Flags Entertainment Corp. that featured the first song created for a roller coaster.Not to be outdone, now KISS is getting into the act.The iconic rock band has partnered with the Professional Bull Riders to host the KISS K...