When things are going well for companies and brands, marketing and sponsorship budgets tend to flourish.That is the case with Subaru of America—which experienced a 22 percent increase in sales from 2009 to 2010—but the reason is not simply because the automaker feels flush.In addition to representing new dollars, recent Subaru buyers reflect a new type of customer with interests beyond winter sports, gardening and other activities in which the company has long invested sponsorship fu...