Three years into a six-year partnership with the PGA Tour, Eastman Kodak Co. is seeing success. The company partnered with the tour beginning in 2008, with the deal becoming its largest sponsorship once agreements with the IOC’s TOP program and Penske Racing’s NASCAR and IndyCar teams expired at the end of that year.Kodak uses the PGA Tour as a platform to promote its expanding product roster and to generate incremental sales from both consumer and business customers. It also relies...