At the time of the merger that created brewing giant Anheuser-Busch InBev SA/NV, the conventional wisdom was that executives from InBev—known for keeping a close eye on spending—would soon curb A-B’s equally well-recognized appetite for gobbling up sponsorships.But upon the signing of a blockbuster NFL deal this May, it appeared that predictions of cost cutting and belt tightening had been wrong.Well, maybe not.In a presentation at last Thursday’s ANA/IEG Sponsorship &...