Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Walgreens and other drugstore chains could place more emphasis on customer acquisition as a result of heath care reform. : As previously reported in IEG SR, U.S. health care legislation has resulted in new sponsorship activity on behalf of both hospitals and health insurance companies.And now drugstore chains could soon get into the act. Case in point: Walgreen Co. reportedly plans to begin selling health insurance products later this year by setting up its own health insurance exchange, according to a CNN Money report. The product offering would place Walgreen in direct competition with health insurance companies, ...
We hope you enjoyed your free preview of IEG Sponsorship Report. Subscribe now to read this article.

Login or purchase a subscription to view the entire article

We hope you’ve enjoyed your free articles to IEG Sponsorship Report. Subscribe now through August 31 and you’ll receive a 14-month subscription for the price of 12 months. That’s just $299 for 14 months of access to the latest news, insights and inside information for the sponsorship industry.

Use Coupon Code: IEGSR2FREE

Subscribe Today
Already a subscriber? Log in.

Login or purchase a subscription to view the entire article

Already A Subscriber?
Login Now

 
 

Become A Subscriber Now

Subscribe Now

Forgot Your Password?

You have the following options:
1. Click Here to request your username and password via email.
2. Call customer service at 800/834-4850 or 312/944-1727.