Who Does What | Aug 29, 2011
Drugstore Chains To Formulate New Sponsorship Strategy
Walgreens and other drugstore chains could place more emphasis on customer acquisition as a result of heath care reform.
As previously reported in IEG SR, U.S. health care legislation has resulted in new sponsorship activity on behalf of both hospitals and health insurance companies.And now drugstore chains could soon get into the act. Case in point: Walgreen Co. reportedly plans to begin selling health insurance products later this year by setting up its own health insurance exchange, according to a CNN Money report. The product offering would place Walgreen in direct competition with health insurance companies, ...