Sponsorship spending on fairs, festivals and community events is expected to total $904 million in 2017, a 3 percent increase over 2016, per ESP research.The increase lags sports (4.3 percent), entertainment (3.9 percent), causes (3.6 percent) and the arts (3.3 percent) as well as the projected 4.1 percent increase in overall North American sponsorship spending.While fairs and festivals remain a popular platform for companies to engage consumers during the summer—a period when many people ...