What Sponsors Want and Where their Dollars Will Go in 2016

What Sponsors Want and Where Dollars Will Go in 2016

Results of the IEG/ESP Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2016 priorities for rightsholders and brands.

IEG’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.


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