Results of the IEG Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2018 priorities for rightsholders and brands.
IEG’s latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.
Log in or register to download the report
Already a Sponsorship.com user? Click here to login.
User Information
|
|
|