What Sponsors Want and Where their Dollars Will Go in 2017

What Sponsors Want and Where Dollars Will Go in 2017

Results of the IEG Properties Sponsorship Decision-Makers Survey and our annual sponsorship spending review and forecast provide guidance on 2017 priorities for rightsholders and brands.

Our latest briefing examines spending trends; compares event marketing spending to advertising and promotion, looks at the most important sponsorship goals and objectives and explores how sponsors make their decisions.


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Sponsorship Report

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