Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships

Meaningful Marketing: The New Heart of Corporate/Nonprofit Partnerships

This strategy paper from IEG introduces the concept of Meaningful Marketing, a new approach to building more significant, long-term and sustainable partnerships between the business and not-for-profit sectors.

Readers will find out what has changed from the perspective of corporate partners and the tremendous opportunities that await those nonprofit organizations that can adapt to this new environment and meet its demands.

The paper explores two critical areas for charities and cause organizations to focus on: building their own brands, and acting as a single, cohesive unit rather than a collection of programs, departments and chapters.



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