Invest, Don't Buy: A Smarter Way to Sponsor

Invest, Don’t Buy: A Smarter Way to Sponsor

Stop Buying Sponsorships — Start Investing in Partnerships

In our new paper, IEG demonstrates why it is time to change your approach to sponsorship.

What sets successful sponsors such as IBM, Gatorade and Xerox apart from the pack? They have evolved beyond the ad hoc grabbing of benefits that serves as a “sponsorship strategy” at most companies – treating sponsorship like it was just another form of media – and instead have embraced relevant and integrated partnerships that transform businesses and drive growth.

Through real-world examples and compelling insights, IEG shows you how to change the game and align your partnerships behind important business objectives.


Log in or register to download “Invest, Don’t Buy: A Smarter Way to Sponsor”

Already a user? Click here to login.

User Information




Set Password

Password (6 character minimum, uppercase, lowercase and number required):


Terms and Conditions


Contact Permission

Would you like to continue to receive information regarding our whitepapers, industry news, special offers and products/services? Please let us know by selecting from the options below.  

Additional Information (optional)

Sponsorship Report

A Must Read for Anyone in the Sponsorship Industry. More info