IEG Survey Results: The State of Association Sponsorship

IEG Survey Results: The State of Association Sponsorship

IEG’s most recent survey of associations reveals many positive developments related to sponsorship, most dramatically that 75 percent of respondents reported an increase in partnership revenue last year. This is a significant rise from 2011 when just 54 percent of associations saw year-over-year revenue growth.

The survey also examines how associations approach sponsorship—from the number of staff and departments who work with corporate partners to the benefits offered.

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