Business Technology: A Sponsorship Category Update

Business Technology: A Sponsorship Category Update

The top ten business technology sponsors alone spend more than $350 million annually, with budgets on par with consumer giants such as Procter & Gamble, Sprint, J.P. Morgan Chase and Dr. Pepper Snapple Group.

This IEG special report—examining sponsorship activity, spending, trends and activation elements—reveals why and how companies such as IBM, HP, Cisco and SAP are formulating entirely new sponsorship strategies and what that means for their current and prospective partners, competitors and fellow sponsors as they look to secure additional and more valuable rights and benefits from properties.

Discover why these B2B marketers are taking on B2C qualities at the same time they are discovering dramatic new ways to showcase their solutions by improving rightsholders’ businesses and helping partners foster deeper relationships with fans and supporters.

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