Golf Stories

Seeking Deals

Lens Maker Eyes More Sports Sponsorships

Transitions Optical looks to grow sponsorship program on the heels of PGA Tour deals; targets running and cycling properties next

Servicing

Proactive Property: A Turnkey Activation Case Study

Proactive Property: A Turnkey Activation Case Study

Developing activation platforms for sponsors pays off for PGA Tour; investment in servicing earns multiple benefits

Selling

Golf Association Takes Unusual Approach To Reach The Green

Golf Course Superintendents Assn. of America uses sponsorship benefits to reward business partners who spend major dollars, rather than selling packages outright

Strategy

Expansion Leads To New Deals For Dick’s Sporting Goods

Dick’s Sporting Goods adds national sponsorships to roster of local and regional deals as it adds stores nationwide

Seeking Deals

Double Down: Lexus Dramatically Expands Sponsorship Activity

Lexus says it will double the number of properties it sponsors in each of the next two years

New Category

Easy Money: Payment Services Send Sponsorship Funds To Properties

Payment services companies emerge as sponsor category in battle to handle currency exchange, international and day-to-day transactions

Sponsor Profile

Triple Play: BMW Escalates Spending With New Golf Deals

BMW of North America goes big into golf with title deal, two cosponsorships

Strategy

Not Your Son’s Energy Drink: Red Bull Charges Into Golf Deals

Red Bull goes for the green with golf tie-ins, perhaps sparking shift in energy drink sponsorships

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