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Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Nationwide Moves To The Local Side: New Deals Reflect Shift In Strategy

Insurer wants to see if success with national properties will translate to regional deals

Who Does What

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Sponsorships Remain A Constant Amid Changes To Credit Card Business

Trends, contacts, strategies and current deals outlined for four major card brands

Category Update

Sponsorship Makes Sense for Sentient, Other Private Jet Services

Sponsorship Makes Sense for Sentient, Other Private Jet Services

Although still recovering from the recession, private aviation companies spend more for new deals

Sponsor Profile

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

VTech’s Sports, Music Ties Help Keep Cordless Phones Relevant

Manufacturer taps LPGA and non-mainstream music properties to support positioning as lifestyle product focused on communications

Activation

Overview: PGA Tour Sponsors’ Playoff Activation Plans

Overview: PGA Tour Sponsors’ Playoff Activation Plans

Rundown of on- and off-site promotions, advertising, and hospitality from 23 marketing partners

Sponsor Profile

Dogleg Right: The Strategy Behind KitchenAid’s New Golf Ties

Dogleg Right: The Strategy Behind KitchenAid’s New Golf Ties

Deal for PGA of America and Senior PGA Championship supports brand and corporate initiatives

Golf Sponsorship

Hitting Out Of The Rough: PGA Tour Takes New Sponsorship Approach Shot

Hitting Out Of The Rough: PGA Tour Takes New Sponsorship Approach Shot

Golf sponsorship roundoup features PGA Tour CMO Tom Wade

Category Update

Wine Pairings: More Properties Enjoying A Taste Of The Grape

Wine Pairings: More Properties Enjoying A Taste Of The Grape

Wine producers step up sponsorship as demand and sales continue to grow

Sponsor Profile

No Credit Crunch For American Express Sponsorships

No Credit Crunch For American Express Sponsorships

American Express remains committed to sponsorship, signing new deals and introducing new activation programs

Who Does What

Despite Rise of National Players, Drugstore Sponsorships Retain Local Flavor

Despite Rise of National Players, Drugstore Sponsorships Retain Local Flavor

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

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