Golf Stories

One-on-one

General Electric Charges Up Sponsorship Activity

General Electric Charges Up Sponsorship Activity

Diversified product and services giant expands sponsorship portfolio with PGA Tour and Formula 1 team

Category Update

Spirited Competition Prompts More Vodka Sponsorships

Spirited Competition Prompts More Vodka Sponsorships

Spirits marketers increase use of sponsorship to gain a point of differentiation in increasingly competitive category

Adding Value

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

Leading Property Practices: Eight Ways To Add Value To Sponsorship Offers

What sports and entertainment sellers are doing to stay ahead of the competitive curve when pitching partnerships

Category Update

Fruit Marketers Go Bananas For Partnerships

Fruit Marketers Go Bananas For Partnerships

Dole and Chiquita sign new deals looking to reverse declining consumption

Sponsor Profile

Lexus Cooks Up New Partnerships

Lexus Cooks Up New Partnerships

Luxury auto marketer rolls out new activation program around epicurean events; expands existing sports portfolio

One-on-one

Mercedes-Benz Wants Nothing But The Best For Its Sponsorships

Mercedes-Benz Wants Nothing But The Best For Its Sponsorships

Interview with Lisa Holladay, the automaker’s national manager, brand experience marketing

Sponsor Profile

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Cadillac Continues Acquisition Mode: Signs With Vail Resorts, Local Properties

Luxury auto seeks positioning and lead generation opportunities

Sponsor Profile

Morton’s Steakhouse Grows Appetite For Sponsorship

Morton’s Steakhouse Grows Appetite For Sponsorship

Restaurant chain uses new PGA Tour partnership to create compelling events for key customers

Results

Kodak Reports Above Par Results From PGA Tour Partnership

Kodak Reports Above Par Results From PGA Tour Partnership

After three years, imaging giant sees incremental sales and additional return on investment

Who Does What

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Tire Brands Don’t Tread Lightly When It Comes To Sponsorship

Large and small manufacturers step up activity, primarily with pro and college sports properties

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