Golf Stories

Category Update

Hertz Partners With Live Nation To Support New Music Initiative

Hertz Partners With Live Nation To Support New Music Initiative

Rental car company partners with music powerhouse to support Movin’ with Music marketing campaign; Avis Budget Group, Enterprise Holdings and others also place more focus on sponsorship

Who Does What

Luxury Auto Imports Accelerate Sponsorship Activity 

Luxury Auto Imports Accelerate Sponsorship Activity 

Volvo partners with Twilight Saga: Breaking Dawn Pt. 1 to reach young-adult females; other luxury imports place more focus on movie tie-ins and traditional sponsorships to drive consideration and reward customers

One-on-one

Mercedes-Benz Gets Social With Sponsorship

Mercedes-Benz Gets Social With Sponsorship

MBUSA national manager of experiential marketing Lisa Holladay discusses the thinking behind the Mercedes-Benz Superdome, the company’s growing use of social media and other topics

Category Update

Tire Category Gains Sponsorship Traction

Tire Category Gains Sponsorship Traction

Kumho Tire U.S.A, Inc., Yokohama Tire Corp. and others expand sponsorship portfolios

Activation

Schwab Activates PGA Tour With New Online Documentary Series

Schwab Activates PGA Tour With New Online Documentary Series

Brokerage firm uses The Mentor Project to promote common principles of golf and investing

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

One-on-one

Role Reversal: LPGA Revives Sponsorship Program

Role Reversal: LPGA Revives Sponsorship Program

LPGA CMO Jon Podany uses Procter & Gamble marketing experience to rebuild beleaguered sponsorship program

Lesa Ukman Perspective

Sponsorship Watch: Luxury Timepieces

Sponsorship Watch: Luxury Timepieces

IEG, LLC chairman provides insight into trends, strategies and deals on behalf of luxury watch makers

Activation

Wyndham Takes PGA Tour Event On Vacation

Wyndham Takes PGA Tour Event On Vacation

Hospitality giant uses Wyndham Championship presented by BB&T to play up vacation offerings

One-on-one

SAP: Making Sponsorship Run Better

SAP: Making Sponsorship Run Better

Software giant uses golf, tennis and other types of partnerships to showcase technology and tell story of how it helps rightsholders gain operational efficiencies

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