Golf Stories

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Activation

Zurich Takes Old-School Approach To Activation

Zurich Takes Old-School Approach To Activation

Insurance giant uses Zurich Classic of New Orleans PGA Tour stop to promote 100-year anniversary in the U.S. market

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

Activation

Geolocation Companies Check In To Sponsorship

Geolocation Companies Check In To Sponsorship

Sponsors and rightsholders place more focus on Foursquare as an activation platform

Adding Value

How Two Properties Are Raising The Added Value Ante

How Two Properties Are Raising The Added Value Ante

MLS Chicago Fire places more focus on integrated packages; PGA Tour takes proactive approach to activation

Activation

How Sponsors Are Using RFID Technology To Activate

How Sponsors Are Using RFID Technology To Activate

Sponsors and rightsholders can use radio-frequency identification to enhance the consumer experience and improve data acquisition

One-on-one

Humana Takes Sponsorship To Heart

Humana Takes Sponsorship To Heart

Health insurer adopts strategies and tactics from the CPG industry to help build its brand and promote health and wellness positioning

Sponsor Profile

Kia Tees Up New Sponsorships 

Kia Tees Up New Sponsorships 

Korean auto import expands LPGA and NBA platforms; mulls additional ties to promote expanding product lineup.

One-On-One

Citigroup’s New Sponsorship Strategy: Less Is More

Citigroup’s New Sponsorship Strategy: Less Is More

Banking giant plans to focus on three or four international properties in 2012 and beyond to gain marketing efficiencies

One-on-one

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Symetra Adds LPGA Development Tour To Sponsorship Portfolio

Financial services firm inks first national sponsorship to enhance visibility and build relations with banks and other distribution partners

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