Golf Stories

Category Update

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Just What The Doctor Ordered: Astellas Partners With PGA Tour

Pharmaceutical company partners with inaugural Women’s Initiative to spark a dialogue about health and wellness and promote relevant products

Selling

How To Leverage Brand Campaigns To Secure New Partners

How To Leverage Brand Campaigns To Secure New Partners

Properties can access new sponsors and add value to existing partnerships by supporting new brand campaigns

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

HSBC’s New “Fewer, Bigger” Sponsorship Strategy

British banking giant doubles down on golf and rugby to support international positioning and drive new business

Servicing

Quick Hits: Sponsor Servicing

Quick Hits: Sponsor Servicing

The LPGA, NHL San Jose Sharks and Newport Harbor Corp. discuss how they share the love with corporate partners

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

Category Update

A Day In The Sun: New Deals In The Sun Care Category 

A Day In The Sun: New Deals In The Sun Care Category 

New product launches and brand extensions drive new deals on behalf of established and upstart players

One-on-one

Honda’s Sponsorship Strategy Rolls On

Honda’s Sponsorship Strategy Rolls On

Asian auto import gears up 11th iteration of the Honda Civic Tour

Who Does What

Airlines Maintain Course Amid Industry Consolidation

Airlines Maintain Course Amid Industry Consolidation

Overview of strategies, activation efforts and deals for the country’s six largest carriers

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