Golf Stories

Category Update

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

No One Night Stand: Bedding Companies Get Comfortable With Sponsorship

Manufacturers and retailers ink new ties ranging from grassroots events to national sports leagues and teams

Results

Web.com Posts Threefold Increase In Brand Recognition As A Result Of Web.com Tour Sponsorship

Web.com Posts Threefold Increase In Brand Recognition As A Result Of Web.com Tour Sponsorship

Web services provider uses golf to promote master brand and engage business owners through small business summits

Apparel

PGA Of America Takes New Approach To Merchandising

PGA Of America Takes New Approach To Merchandising

Membership organization to launch The Championship Shops merchandise pavilion at the PGA Championship

Strategy

Bose Turns Up The Volume On Sponsorship

Bose Turns Up The Volume On Sponsorship

Move over Dr. Dre: Audio products company doubles down on sponsorship to reach a new generation of customers

Sponsor Profile

Inside RBS’s Evolving Sponsorship Strategy

Inside RBS’s Evolving Sponsorship Strategy

Banking giant moves away from awareness and hospitality in favor of partnerships that drive value for customers and the community

Golf

MasterCard Preps New Activation For Arnold Palmer Invitational

MasterCard Preps New Activation For Arnold Palmer Invitational

Financial services giant gears up new ad campaign and dedicated website around the March 17-23 PGA Tour tournament

Strategy

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

How General Motors Is Using Sponsorship To Reposition Cadillac As A Fashion Forward Brand

Automaker taps fashion, design and culinary events to enhance brand relevancy among women and other cultural tastemakers

Activation

McGladrey Doubles Down On Golf To Engage Employees

McGladrey Doubles Down On Golf To Engage Employees

Accounting firm uses McGladrey Classic PGA Tour tournament to engage employees and support corporate responsibility program

Golf

Golf Sponsorship Spending To Total $1.6 Billion In 2013

Golf Sponsorship Spending To Total $1.6 Billion In 2013

Spending is expected to grow 6.2 percent in 2013, outpacing the projected 5.5 percent increase in the overall sponsorship industry

Strategy

MetLife Partners With PGA Tour To Support Global Expansion

MetLife Partners With PGA Tour To Support Global Expansion

Life insurance company uses PGA Tour, World Baseball Classic—and possibly additional properties—to support international ambitions

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