Marathons Stories

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Sponsorship Pays The Bill At P.F. Chang’s

Sponsorship Pays The Bill At P.F. Chang’s

P.F. Chang’s drives business from runners through marathon sponsorship activation

Category Update

More Properties Check Into Hospital Sponsorship

More Properties Check Into Hospital Sponsorship

Hospitals continue spending on sponsorship to raise profile in local market competition for patients

Selling

Marathon Finishes Strong With New Deals

Marathon Finishes Strong With New Deals

Twin Cities Marathon overcomes loss of some sponsors and surpasses sponsorship revenue goal for ’09

Category Update

Health Care Reform Could Lead To More Sponsorship From Insurers

Health Care Reform Could Lead To More Sponsorship From Insurers

Health insurers anticipate new markets, new sponsorships as a result of pending overhaul of U.S. health care system

Who Does What

Airline Industry May Be In Holding Pattern, But Sponsorship Activity Continues

Airline Industry May Be In Holding Pattern, But Sponsorship Activity Continues

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Selling

Five Ways Smart Properties Are Addressing The Economy

Five Ways Smart Properties Are Addressing The Economy

Down economy sales tips offered by properties who are getting creative and being flexible to attract interest and close deals

Who Does What

Water Marketers Haven’t Bottled Up Spending

Water Marketers Haven’t Bottled Up Spending

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Who Does What

Despite Rise of National Players, Drugstore Sponsorships Retain Local Flavor

Despite Rise of National Players, Drugstore Sponsorships Retain Local Flavor

Key activations, evaluation criteria and decision-maker contacts for the category’s most active sponsors

Seeking Deals

BP Invigorates New Product With First-time Sponsorships

Fuel giant seeks events and sports ties east of the Rockies to tout new gasoline additive

Seeking Deals

Vermont Teddy Bear Gets Sweet On Marathons

Gift maker partners with marathons to offer licensed commemorative gifts for participants, seeks additional ties

Displaying results 81-90 (of 109)
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