Marathons Stories

Cause Marketing

Success Of Charity Running Programs Turns Nonprofits Into Sponsors

Success Of Charity Running Programs Turns Nonprofits Into Sponsors

Major nonprofits have started purchasing exclusive beneficiary rights to stand out from the pack

One-on-one

What’s New At JetBlue

What’s New At JetBlue

Carrier focused on aligning deals and activation elements to overall experiential consumer strategy; strikes Boston Celtics deal to fill out calendar and support new "You Above All" national ad tagline

Category Update

Mutual Funds Investing More In Sponsorship

Mutual Funds Investing More In Sponsorship

Mutual fund companies are back in the market for partnerships after two years with little new activity

Emerging Category

There’s A Sponsor For That: App Developers Strike Partnerships

There’s A Sponsor For That: App Developers Strike Partnerships

Some developers of wireless applications want to be more than just vendors to properties; they seek in-kind deals in exchange for sponsorship benefits

Selling

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Change In Positioning Creates New Sponsorship Opportunities For ING New York City Marathon

Marketing campaign broadens appeal by switching focus from single event to running lifestyle

Seeking Deals

True To Its Word, Dodge Signs New Sponsorships

True To Its Word, Dodge Signs New Sponsorships

First of likely more deals is two-year tie to Rock ‘n’ Roll Marathon Series

Sponsor Profile

Nissan North America Expands Sponsorship Program

Nissan North America Expands Sponsorship Program

Automaker picks up new marathon and cycling sponsorships

Sponsor Profile

Triathlon Deals Are Cultural Sponsorships For Insurance Company

Triathlon Deals Are Cultural Sponsorships For Insurance Company

Philadelphia Insurance Cos. use endurance sports to drive home company’s approach to business

In Depth

How The LA Marathon Has Tripled Sponsorship Revenue

How The LA Marathon Has Tripled Sponsorship Revenue

Property enhances main event and revamps sponsorship strategy

Marathon Sponsorship

Competition For Marathon Sponsorships Heats Up; Spending Remains Healthy

Competition For Marathon Sponsorships Heats Up; Spending Remains Healthy

Relatively strong market for deals and a new player introducing multi-platform packages

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