Marathons Stories

Emerging Category

Affresh To Freshen Up Endurance Sports

Affresh To Freshen Up Endurance Sports

Cleaning product uses sponsorship to reach consumers who want their washing machine to go the extra mile

Who Does What

Snack On This: Nutrition Bars Increase Sponsorship Activity

Snack On This: Nutrition Bars Increase Sponsorship Activity

Overview of strategies, priorities, activation efforts, decision-makers and current deals for the four most active nutrition bar marketers

Who Does What

Drugstore Chains To Formulate New Sponsorship Strategy

Drugstore Chains To Formulate New Sponsorship Strategy

The reported introduction of health insurance by Walgreens and other drugstore chains could have a major impact on how pharmacies and health insurers approach and use sponsorship

Sponsor Profile

Amica Takes Amicable Approach To Sponsorship

Amica Takes Amicable Approach To Sponsorship

Insurer inks presenting status of The Bite of Oregon; places more emphasis on sponsorship as a one-on-one marketing platform

Selling

Best Practices: Targeting Sponsorship Prospects

Best Practices: Targeting Sponsorship Prospects

Sales veterans share tips on finding new prospects in both mature and nontraditional categories

Category Update

Favorable Exchange: Overseas Destinations Sponsor More U.S. Properties

Favorable Exchange: Overseas Destinations Sponsor More U.S. Properties

New deals on behalf of the Indonesia Tourism Board, Bermuda Dept of. Tourism and other destinations

One-on-one

Brand On The Run: Behind HP’s Partnership With Paul McCartney

Brand On The Run: Behind HP’s Partnership With Paul McCartney

Deal that includes global tour sponsorship demonstrates technology capabilities and builds relations with customers and prospects

Seeking Deals

Now Hear This: Polk Audio Signs With Baltimore Marathon To Promote New Headphone Line

Now Hear This: Polk Audio Signs With Baltimore Marathon To Promote New Headphone Line

Audio products manufacturer may sponsor other marathons and endurance sports events if tie is a success

Category Update

Fruit Marketers Go Bananas For Partnerships

Fruit Marketers Go Bananas For Partnerships

Dole and Chiquita sign new deals looking to reverse declining consumption

Beverages

Bottled Water Sales Drive Thirst For New Sponsorships

Bottled Water Sales Drive Thirst For New Sponsorships

Mature and upstart brands seek new opportunities as consumption rebounds

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