Marathons Stories

Selling

Five Sales Tips From Industry Pros 

Five Sales Tips From Industry Pros 

Sellers share tips and best practices on closing deals in today’s economy

Category Update

A Day In The Sun: New Deals In The Sun Care Category 

A Day In The Sun: New Deals In The Sun Care Category 

New product launches and brand extensions drive new deals on behalf of established and upstart players

Category Update

Best Practices: Shopping For Supermarkets

Best Practices: Shopping For Supermarkets

Increased competition fuels new activity from national and regional players

Sponsor Profile

Nissan Readies Sponsorship To Promote New Vehicles

Nissan Readies Sponsorship To Promote New Vehicles

Nissan doubles down to support the rollout of five new vehicles over the next 15 months

Seeking Deals

Move Over Jelly: Peanut Butter Brands Scoop Up New Deals

Move Over Jelly: Peanut Butter Brands Scoop Up New Deals

Peanut Butter & Co., J.M. Smucker and others use endurance sports to reach health-conscious consumers

Strategy

Subaru Gains Traction With Endurance Sports Events

Subaru Gains Traction With Endurance Sports Events

Automaker inks new deal with Destination Races half marathon series; doubles down on activation programs that enhance the attendee experience

Category Update

Cable Companies Bundle Up New Sponsorships

Cable Companies Bundle Up New Sponsorships

New product offerings and increased competition drive new activity in the cable category

Selling

Atlanta Track Club Rolls Out The Red Carpet For Prospects

Atlanta Track Club Rolls Out The Red Carpet For Prospects

Race producer gears up first-ever hospitality event to educate prospects about sponsorship and demonstrate how ties can be activated

Category Update

Sponsorship Perks Up In The Coffee Category

Sponsorship Perks Up In The Coffee Category

New product introductions and increased competition drive new activity on behalf of established and upstart players

Who Does What

Who Does What: Health Insurance Companies  

Who Does What: Health Insurance Companies  

Kaiser Permanente, UnitedHealth Group and others ink new deals to promote health and wellness positioning

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