Marathons Stories

Marathons

Spending On Endurance Sports To Total $102 Million In 2012

Spending On Endurance Sports To Total $102 Million In 2012

Cancelation of ING New York City Marathon aside, endurance sports events tee up record-breaking year in sponsorship revenue

Sponsor Profile

Snyder’s-Lance Grows Appetite For Sponsorship

Snyder’s-Lance Grows Appetite For Sponsorship

Snack food maker signs new ties and expands existing partnerships to support growing product offering

HealthCare

Physical Therapy Providers Warm Up To Sponsorship

Physical Therapy Providers Warm Up To Sponsorship

Athletico, ATI Physical Therapy and others expand portfolios to showcase expertise in front of aging Baby Boomers

Seeking Deals

HumanaVitality Gears Up Sponsorship Program  

HumanaVitality Gears Up Sponsorship Program  

Upstart wellness program uses endurance sports and other events to build brand and reward healthy lifestyles

Sponsor Profile

PNC Banks On Sponsorship To Support Growth Ambitions

PNC Banks On Sponsorship To Support Growth Ambitions

Financial services company inks first national tie and doubles down on regional properties to support expanding footprint

Automotive

General Motors Makes A Splash On Behalf Of Chevy Spark  

General Motors Makes A Splash On Behalf Of Chevy Spark  

Auto maker partners with Color Run 5K series to promote new mini-car to twenty-something Millennials

Seeking Deals

Megabus.com Boards New Sponsorships

Megabus.com Boards New Sponsorships

Tech-friendly bus service partners with U.S. Army All-American Bowl and other events to support national expansion

Who Does What

Who Does What: The Fastest Growing U.S. Restaurant Chains

Who Does What: The Fastest Growing U.S. Restaurant Chains

Buffalo Wild Wings, Noodles & Co, Wingstop and others expand portfolios amid a double-digit increase in sales

Strategy

Pilot Flying J Expands Triathlon Initiative   

Pilot Flying J Expands Triathlon Initiative   

Truck stop operator sponsors Revolution3 Triathlon Series to tout rewards card and promote healthy lifestyles

Seeking Deals

Snap Infusion Partners With USSA With More Deals To Come

Snap Infusion Partners With USSA With More Deals To Come

Upstart sports nutrition line aligns with USSA to sample product to active adults

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