Marathons Stories

Category Update

Best Practices: Navigating The Airline Category

Best Practices: Navigating The Airline Category

Industry consolidation and new activity by global carriers is creating new opportunities for nearly every type of property

Apparel

Old Navy Partners With Pretty Muddy

Old Navy Partners With Pretty Muddy

Retailer sponsors two obstacle course mud run events to support the relaunch of the Active by Old Navy line

Marathons

We Won’t Back Down: Endurance Sports Community Bands Together In The Wake Of Boston Tragedy

We Won’t Back Down: Endurance Sports Community Bands Together In The Wake Of Boston Tragedy

Spending in endurance sports is expected to maintain upward momentum as sponsors and athletes show resilience in the face of tragedy

Servicing

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

The Key To Sponsor Servicing: Post-Event Fulfillment Reports

Rightsholders step up their game by increasing frequency, providing third-party research and using digital formats

Sponsor Profile

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

A Perfect Match: John Paul Mitchell Partners With Dirty Girl

Julie Solwold, vice president of global sports and events, discusses JPMS’ approach to sponsorship, the company’s new partnership with the Dirty Girl mud run series, and other topics

Selling

Best Practice: Leveraging Media Partners To Secure New Sponsors

Best Practice: Leveraging Media Partners To Secure New Sponsors

Marine Corps Marathon leverages radio station partnership to secure Scion as a sponsor of the MCM Event Series

Activation

Atlanta Track Club Launches Activation Contest

Atlanta Track Club Launches Activation Contest

A first of its kind: Race organizer rolls out AJC Peachtree Road Race contest to incent new activation programs

Adding Value

Value Creation: Five Ways To Add Value To Sponsorship Offers

Value Creation: Five Ways To Add Value To Sponsorship Offers

Sports teams, music festivals and other properties discuss how they are taking sponsorship to the next level

Sponsor Profile

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

A Slow And Steady Course: Inside BMW’s Sponsorship Strategy

Sustainability, credibility and creativity are key to Bavarian automaker’s success

Who Does What

Hotel Chains Check Into New Sponsorships

Hotel Chains Check Into New Sponsorships

Hilton, IHG, Marriott and others expand portfolios to engage frequent travelers and support international expansion

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