Marathons Stories

Endurance Sports

Spending On Endurance Sports Rises 4.8 Percent In 2014

Spending On Endurance Sports Rises 4.8 Percent In 2014

Gatorade replaces PowerBar as the most active sponsor of endurance sports in terms of number of deals

Emerging Category

Mohawk Cleans Up With Tough Mudder

Mohawk Cleans Up With Tough Mudder

Flooring company partners with adventure challenge series to promote SmartStrand stain-resistant carpet line

One-on-one

Mizuno USA Partners With Atlanta Track Club

Mizuno USA Partners With Atlanta Track Club

Sporting goods manufacturer signs backyard deal to demonstrate corporate values and gain insights for product development

Healthcare

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Just What The Doctor Ordered: Abbott Partners With World Marathon Majors

Healthcare company’s evolving business drives need for consumer engagement on a global scale

Emerging Category

Airbnb Uses Sponsorship To Support Growth Ambitions

Airbnb Uses Sponsorship To Support Growth Ambitions

Peer-to-peer lodging company partners with TCS New York City Marathon, Australian national basketball team and other properties to promote new brand and engage local communities

Sponsor Profile

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Buick Pushes Sponsorship Accelerator To Promote New Vehicles

Automaker expands NCAA and culinary-centric portfolio with title of July 23 friendly between Liverpool F.C, and A.S. Roma at Boston’s Fenway Park

Beverages

Quick Hits: The Most Active Bottled Water Brands

Quick Hits: The Most Active Bottled Water Brands

Aquafina is the most active sponsor in the bottled water category with Arrowhead Mountain Spring Water a close second

Sponsor Profile

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

In It For The Long Haul: Inside Tata’s “Less Is More” Sponsorship Strategy

Tata Consultancy Services maximizes portfolio by replacing Formula One, pro cycling, cricket and other properties with high-profile endurance sports events

Marathons

Spending On Endurance Sports To Total $108.4 Million In 2013

Spending On Endurance Sports To Total $108.4 Million In 2013

PowerBar is by far the most active sponsor of endurance sports events with Gatorade a close second

Automotive

Subaru To Increase Sponsorship Activity In The Southern U.S.

Subaru To Increase Sponsorship Activity In The Southern U.S.

Automaker plans to balance out portfolio with properties located in Sunbelt states

Displaying results 11-20 (of 109)
 <  1 2 3 4 5 6 7 8 9 10  >